Research Catalog

Public relations in Asia : an anthology

Title: Public relations in Asia : an anthology / edited by Krishnamurthy Sriramesh.
Publication: Singapore ; United States : Thomson, [2004], ©2004.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HD59.6.A78 P83 2004g	Off-site

Additional Authors

Sriramesh, Krishnamurthy.

Description

xvii, 341 pages; 24 cm

Subject

Public relations > Asia

Bibliography (note)

Contents

Public relations practice and research in Asia / Krishnamurthy Sriramesh -- Glocalization, public relations in China in the era of change / Chun-ju Flora Hung and Yi-ru Regina Chen -- Public relations in India / Nilanjana Bardhan and Krishnamurthy Sriramesh -- Public relations in Hongkong / Ni Chen -- Public relations in the Philippines / Zenaida Sarabia-Panol and Caterina Lorenzo-Molo -- Public relations on Taiwan / Bey-Ling Sha and Yi-Hui Huang -- Public relations in Saudi Arabia / Hamoud al-Badr -- Public relations in Malaysia from its colonial past to current practice / Syed Arabi Idid -- In search of professional public relations, Hong Bo and public relations in South Korea / Samsup Jo and Jooho Kim -- The development of public relations in Indonesia / Elizabeth Goenawan Ananto --
From propaganda to strategic communication, the continuing evolution of the public relations profession in Thailand / Daradirek Ekachai and Rosechongporn Komolsevin -- The need for multiculturism in public relations education in Asia / Krishnamurthy Sriramesh.

ISBN

9812437851

LCCN

OCLC

Owning Institutions

Columbia University Libraries