Research Catalog

Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands

Title
Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown.
Author
Lindstrom, Martin, 1970-
Publication
London ; Sterling, Va. : Kogan Page, 2004.

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Details

Additional Authors
  • Seybold, Patricia B.
  • Millward Brown IMS.
Description
xxviii, 321 pages : illustrations; 24 cm
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
0749442840
LCCN
  • 2004015555
  • X8-021472
OCLC
  • 55846747
  • ocm55846747
  • SCSB-5119134
Owning Institutions
Columbia University Libraries