Research Catalog

Title

Up against the retail giants : targeting weakness, gaining an edge / A. Coskun Samli.

Author

Samli, A. Coskun.

Publication

Mason, OH : Thomson, [2004], ©2004.

Items in the Library & Off-site

Holdings

Details

Description

xxv, 194 pages : illustrations; 24 cm

Summary

"As large-scale discounters and national or international chains are handling more retail sales volume, the very existence of small- and medium-sized retailers is being threatened. Online retailing has brought many more competitors into the retail space. To even hope to compete you must have a strategy that establishes your business with a solid place in the market. Up Against the Retail Giants presents a strategy, not just to survive, but also to prosper."--BOOK JACKET.

Subjects

• Retail trade > Management
• Marketing > Management
• Small business > Management
• Stores, Retail > Management

Bibliography (note)

• Includes bibliographical references and index.

Contents

Ch. 1. Retail marketing strategy development -- Ch. 2. Fitting into multi-layered retail competition -- Ch. 3. Major trends in the retailing sector -- Ch. 4. The retail evolution -- Ch. 5. Capitalizing on market potentials -- Ch. 6. Consumer behavior and retail strategy -- Ch. 7. Strategy alternatives -- Ch. 8. Developing, measuring, and managing store image -- Ch. 9. People are our strength -- Ch. 10. We must communicate with our market -- Ch. 11. Developing a merchandise mix -- Ch. 12. Pricing is a powerful tool -- Ch. 13. Being a part of a supply chain -- Ch. 14. Controlling the store performance.

ISBN

0324233086 (alk. paper)

LCCN

2004017560

OCLC

• ocm56096923
• SCSB-5132879

Owning Institutions

Columbia University Libraries