Research Catalog
Shift : inside Nissan's historic revival
- Title
- Shift : inside Nissan's historic revival / Carlos Ghosn and Philippe Riès ; translated from the French by John Cullen.
- Author
- Ghosn, Carlos, 1954-
- Publication
- New York : Currency/Doubleday, 2005.
- Supplementary Content
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD9710.J32 G5313 2005 | Off-site |
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Details
- Additional Authors
- Description
- xxi, 232 pages; 25 cm
- Summary
- "When Carlos Ghosn (pronounced like "phone") was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In Shift, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer." "The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan, he consistently challenged the tradition-bound thinking and practices of Japanese business when they inhibited Nissan's effectiveness. Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company's core business. But slashing costs was just the first step in Nissan's recovery. In fact, Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales. He updated Nissan's car and truck lineup, took risks on dynamic new designs, and demanded improvements in quality - strategies that quickly burnished Nissan's image in the marketplace, and reestablished the company in the minds of consumers as a leader in innovation and engineering."--BOOK JACKET.
- Uniform Title
- Citoyen du monde. English
- Alternative Title
- Citoyen du monde.
- Nissan's historic revival
- Subject
- Note
- Originally published in France: Paris : Grasset, c2003.
- Includes index.
- ISBN
- 0385512902
- LCCN
- 2004058549
- OCLC
- ocm56614129
- SCSB-5133150
- Owning Institutions
- Columbia University Libraries