Research Catalog
The Rexall story : a history of genius and neglect
- Title
- The Rexall story : a history of genius and neglect / Mickey Smith.
- Author
- Smith, Mickey C.
- Publication
- New York : Pharmaceutical Products Press, [2004], ©2004.
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD9666.9.R4 S6 2004 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
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Details
- Description
- xxi, 175 pages : illustrations, maps; 23 cm
- Summary
- "The Rexall Story: A History of Genius and Neglect shows how America's most successful business/pharmacy venture grew and thrived - and eventually failed as a result of poor management and carelessness. From the rise of celebrated genius Louis Liggett - who started the company (then known as United Drug) in 1903 - to the business's demise nearly 75 years later, this story presents new insights into the pharmacy industry from former Rexall employees, plus internal documents, photographs, and direct quotes from radio promotions."--BOOK JACKET.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Foreword / William L. Scharringhausen -- Ch. 1. The genius of Louis Liggett : how it all began -- Ch. 2. "Dear pardner" -- Ch. 3. The sense of family and its effects : Rexall retirees speak -- Ch. 4. The genius of Rexall product -- Ch. 5. The genius of Rexall price -- Ch. 6. The genius of Rexall place -- Ch. 7. The genius of Rexall promotion -- Ch. 8. Justin Dart : a new era of genius -- Ch. 9. The end of the Rexall era -- Ch. 10. Conclusion -- App. A profile of hazard Rexall drugs.
- ISBN
- 0789024721 (hard)
- 078902473X (soft)
- LCCN
- 2004013032
- R4-471352
- OCLC
- 55634426
- ocm55634426
- SCSB-5135516
- Owning Institutions
- Columbia University Libraries