Research Catalog

The profit impact of marketing strategy project : retrospect and prospects

Title
The profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and Michael J. Moore.
Publication
Cambridge ; New York : Cambridge University Press, 2004.
Supplementary Content
Publisher description

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Details

Additional Authors
  • Farris, Paul.
  • Moore, Michael J., 1953-
  • Buzzell, Robert D. (Robert Dow), 1933-
Description
xvii, 307 pages : illustrations; 24 cm
Subject
  • Marketing > Management
  • Strategic planning
Note
  • Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.
Bibliography (note)
  • Includes bibliographical references (p. 287-297) and indexes.
ISBN
0521840538
LCCN
2004045742
OCLC
  • ocm54691877
  • SCSB-5155882
Owning Institutions
Columbia University Libraries