Research Catalog

Ad $ summary.

Title
Ad $ summary.
Publication
New York : TNS Media Intelligence : Magazine Publishers of America

Items in the Library & Off-site

Filter by

Search by Year

21 Items

StatusVol/DateFormatAccessCall NumberItem Location
2005:no.1TextRequest in advance HF5802 .L4 2005:no.1Off-site
2005:no.2TextRequest in advance HF5802 .L4 2005:no.2Off-site
2004:no.1TextRequest in advance HF5802 .L4 2004:no.1Off-site
2004:no.2TextRequest in advance HF5802 .L4 2004:no.2Off-site
2003:no.1TextRequest in advance HF5802 .L4 2003:no.1Off-site
2003:no.2TextRequest in advance HF5802 .L4 2003:no.2Off-site
2002:no.1TextRequest in advance HF5802 .L4 2002:no.1Off-site
2002:no.2TextRequest in advance HF5802 .L4 2002:no.2Off-site
2001:no.1TextRequest in advance HF5802 .L4 2001:no.1Off-site
2001:no.2TextRequest in advance HF5802 .L4 2001:no.2Off-site
2000TextRequest in advance HF5802 .L4 2000Off-site
1999:no.1TextRequest in advance HF5802 .L4 1999:no.1Off-site
1999:no.2TextRequest in advance HF5802 .L4 1999:no.2Off-site
1998:no.1TextRequest in advance HF5802 .L4 1998:no.1Off-site
1998:no.2TextRequest in advance HF5802 .L4 1998:no.2Off-site
1997:no.1TextRequest in advance HF5802 .L4 1997:no.1Off-site
1997:no.2TextRequest in advance HF5802 .L4 1997:no.2Off-site
1996TextRequest in advance HF5802 .L4 1996Off-site
1995TextRequest in advance HF5802 .L4 1995Off-site
1993TextRequest in advance HF5802 .L4 1993Off-site

Holdings

Details

Additional Authors
  • Leading National Advertisers, inc.
  • Media Watch (Organization)
  • Competitive Media Reporting (Firm)
  • CMR (Firm)
  • TNS Media Intelligence (Firm)
Description
volumes : illustrations; 28 cm
Summary
Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
Alternative Title
  • Ad $ summ.
  • Ad $ summary
  • BAR LNA multi-media service
  • LAN/MediaWatch multi-media service
  • Ad dollar summary
  • BAR/LNA multi-media service
  • LNA ad $ summary
Subject
  • Advertising > United States > Periodicals
  • Advertising > Costs > Periodicals
  • Business names > United States > Periodicals
  • Brand name products > United States > Periodicals
Note
  • At head of title: <Jan.-June 1984->, BAR/LNA multi-media service; <Jan.-Dec. 1994->, LNA/MediaWatch multi-media service.
  • Latest issue consulted: Jan./Dec. 2004.
Numbering (note)
  • Issues for Jan./Dec. 1974-Jan./Dec. 1979, 1982-1983 also called, v. 2:4-v. 7:4, v.10-11.
Issued By (note)
  • Issued by CMR, 2001- ; by: TNS Media Intelligence, <2004->.
ISSN
0190-7166
LCCN
sc 78002049
OCLC
  • ocm02657604
  • SCSB-2530934
Owning Institutions
Columbia University Libraries