Research Catalog

Marketing planning ; approaches of selected companies

Title
Marketing planning ; approaches of selected companies / [by] Ernest C. Miller.
Author
Miller, Ernest Charles, 1925-
Publication
[New York] : American Management Association, [1967]

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Details

Description
101 pages : illustrations; 29 cm.
Series Statement
AMA research study ; 81
Uniform Title
AMA research study ; 81.
Subject
  • Marketing > Case studies
  • Études de marché > Cas, Études de
Bibliography (note)
  • Bibliography: p. 99-100.
LCCN
67019962
OCLC
  • ocm00255349
  • SCSB-5165572
Owning Institutions
Columbia University Libraries