Research Catalog

The market orientation of R & D ; a recommendation for minimizing new product risk.

Title
The market orientation of R & D ; a recommendation for minimizing new product risk.
Author
Hanan, Mack.
Publication
[New York] : [American Management Association, Research and Development Division], [1965]

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TextRequest in advance HD28 .Am32 no.66-80Off-site

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Details

Description
22 pages : illustrations; 28 cm.
Series Statement
American Management Association. Management bulletin 72
Uniform Title
Management bulletin (New York, N.Y.) ; no. 72.
Subjects
LCCN
66001474
OCLC
  • ocm01277687
  • SCSB-5003813
Owning Institutions
Columbia University Libraries