Research Catalog
Kellogg on biotechnology : thriving through integration
- Title
- Kellogg on biotechnology : thriving through integration / edited by Alicia Löffler.
- Publication
- Evanston, Ill. : Northwestern University Press ; London : Kogan Page, 2005.
Items in the Library & Off-site
Filter by
2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | TP248.2 .K45 2005 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
Holdings
Details
- Additional Authors
- Description
- xviii, 264 pages : illustrations; 23 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Preface / Alicia Loffler -- Pt. I. Emerging technologies : the fuel of biotechnology -- 1. Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- 2. Pharmacogenomics : overcoming the hurdles to adoption / Janette Chung, Peggy Mathias and Rebecca Wildman -- 3. Nanobiotechnology : applications and commercialization strategies / Badri Amurthur, Barry Grant, Markus Hildinger, Eric Hyllengren, Mohammed Ladha, Michael Masters, Daniel Shuffrin and Jing Ye -- Pt. II. The business of science : enhancing the value of the innovations through the perfect business model -- 4. Sustaining platforms / Erich Hoefer, Sriram Jambunathan, Anne Tse and Mariona Vincens -- 5. Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief and Jeanne Lukacek -- Pt. III. The home stretch : commercializing and capturing the value of the innovation -- 6. Biologics manufacturing : the make or buy decision / Anurag Bagaria -- 7. Pharming factories / Andrew Ingley, James Pavlik and Ty Smith -- 8. The role of marketing / Dario Benavides, Lanier Coles, Gary Dulaney, Vanessa Rath and Carla Yarger -- 9. To DTC or not to DTC : direct-to-consumer marketing in medical devices / Roy Katz, Edna Lazar, Christopher Pfaff and Thomas Walsh -- 10. The forgotten issue : reimbursement in biotechnology / Raj Changrani, William Gangi, Alice Manard, Seung Sohn and Steven Stark.
- ISBN
- 0810122278 (pbk. : alk. paper)
- LCCN
- 2004029045
- OCLC
- ocm57202443
- SCSB-8887643
- Owning Institutions
- Columbia University Libraries