Research Catalog

Title

A double scotch : how Chivas Regal and The Glenlivet became global icons / F. Paul Pacult.

Author

Pacult, F. Paul, 1949-

Publication

Hoboken, N.J. : John Wiley & Sons, [2005], ©2005.

Items in the Library & Off-site

Holdings

Details

Description

xiv, 290 pages : illustrations, 1 map; 24 cm

Summary

"No alcoholic beverage in the world is so closely and immediately identified with its homeland as Scotch. And two brands exemplify and symbolize the world-renowned quality and prestige of Scotch whisky - Chivas Regal and The Glenlivet." "In A Double Scotch, F. Paul Pacult tells the story of how two families forever changed the Scotch whisky playing field by producing benchmark whiskies that, over time, became standards of excellence, not just in Scotland, but the world over." "You'll meet the Chivas brothers, James and John, an ambitious pair of upscale Aberdeen grocers who never owned or operated a distillery, but elevated the process of blending whiskies to a fine and very profitable art. The father-and-son team of George and John Gordon Smith, on the other hand, were hardy Highlands farmers from the Glenlivet district of Banffshire whose sideline malt whisky business became too lucrative to remain a part-time pursuit." "For all of their differences, the Smiths and the Chivas brothers shared a common dedication to quality, authenticity, and customer service. These two families - along with their flagship brands - transformed their local craft by creating first a nationwide, then a worldwide market for their products."--BOOK JACKET.

Subjects

• Whiskey industry > Scotland > History
• Seagram Company
• Glenlivet Distillery History
• Chivas Brothers Limited History

Bibliography (note)

• Includes bibliographical references and index.

ISBN

0471662712 (cloth)

LCCN

• 2004021372
• R1-492759

OCLC

• 56526454
• ocm56526454
• SCSB-5180987

Owning Institutions

Columbia University Libraries