Research Catalog

The consistent consumer : predicting future behavior through lasting values

Title: The consistent consumer : predicting future behavior through lasting values / Ken Beller, Steve Weiss, and Louis Patler.
Author: Beller, Ken.
Publication: Chicago, IL : Dearborn Trade Pub., [2005], ©2005.

Items in the Library & Off-site

Filter by

2 Items

Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HF5415.32 .B45 2005	Off-site
Not available - Please for assistance.	Text	Use in library		Off-site

Holdings

Details

Additional Authors

Description

xiv, 255 pages : illustrations; 24 cm

Summary

"Market research over the last few decades has emphasized behavioral-based demographic profiles like Baby Boomers, Generation X, and the Millenials. But The Consistent Customer says values are much stronger indicators of future consumer buying behavior." "The authors will introduce you to five proprietary "Value Populations" that are united not by behaviors, but by their shared history and culture - conditions that set lasting values and, ultimately, the purchasing behaviors for each of these groups. Quite simply, The Consistent Consumer will tell you how to make your business more profitable."--BOOK JACKET.

Subject

Consumer behavior

Note

Includes indexes.

Contents

1. The value of values -- 2. The power of icons : Mr. Potato Head -- 3. Understanding the ages -- 4. The patriots : an overview -- 5. The patriots : history creating values -- 6. The patriots : cultural expressions of an era -- 7. The performers : an overview -- 8. The performers : history creating values -- 9. The performers : cultural expressions of an era -- 10. The techticians : an overview -- 11. The techticians : history creating values -- 12. The techticians : cultural expressions of an era -- 13. The believers : an overview -- 14. The believers : history creating values -- 15. The believers : cultural expressions of an era -- 16. The transformers : an overview -- 17. The transformers : history creating values -- 18. The transformers : cultural expressions of an era -- 19. Looking forward : "who's" next? -- 20. Core customer migration -- 21. Reaching an audience -- 22. Social marketing -- 23. An industry overview : quick-serve restaurants -- 24. Attitudes at work -- 25. Attracting trends -- 26. The age of meaning.

ISBN

1419502735

LCCN

2004026173

OCLC

ocm56911988
SCSB-5185362

Owning Institutions

Columbia University Libraries