Research Catalog
Marketing to libraries for the new millennium : librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends
- Title
- Marketing to libraries for the new millennium : librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends / edited by Hendrik Edelman, Robert P. Holley.
- Publication
- Lanham, Md. : Association for Library Collections & Technical Services in cooperation with Scarecrow Press, 2002.
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | Z716.6 .M35 2002 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
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Details
- Additional Authors
- Description
- vii, 207 p.; 23 cm.
- Subject
- Libraries and publishing > United States
- Libraries and booksellers > United States
- Acquisitions (Libraries) > United States
- Library surveys > United States
- Market surveys > United States
- Bibliotecas y libreros > Estados Unidos
- Adquisiciones (Bibliotecas) > Estados Unidos
- Bibliotecas > Encuestas > Estados Unidos
- Bibliography (note)
- Includes bibliographical references (p. 197) and index.
- Contents
- Pt. 1. Presentations -- 1. Overview / Karen Muller -- 2. Keynote / Rebecca Seger -- 3. Compare and Contrast: How We Interpret the Results of the 1999 Survey / Hendrik Edelman -- 4. "Triangle Talk": Publishers, Vendors, and Librarians Speak out on What the Survey Tells Us about Changes in the Market and Needs for the Future / James S. Ulsamer, Marty Keeley and Phyllis Young / [et al.] -- 5. Selling and Promoting to Libraries: What Are Publishers and Vendors Doing to Reach Libraries? / Robert Rooney, Alice Peery and Janet Belanger / [et al.] -- 6. Cyberspace and Book Selection: How Librarians and Patrons Are Coming to the Internet to Find out about the Books They Need / Dan Lundy, Peter McCarthy and Rick Ayre -- 7. Buying from Publishers and Vendors: A Discussion among Librarians, Vendors, and Publishers Focusing on How Librarians Decide to Buy and from Whom / Sarah Michalak, Kathleen Cotter and Rebecca James / [et al.] -- 8. Conclusions / Eugenie Prime and Patricia Schroeder -- Pt. 2. Results of the AAP/ALCTS Library Marketing Survey -- 9. Publisher Questionnaire -- 10. Vendor Questionnaire -- 11. Library Questionnaire.
- ISBN
- 0810842718 (alk. paper)
- LCCN
- 2002017586
- OCLC
- ocm48795944
- SCSB-14297819
- Owning Institutions
- Columbia University Libraries