Research Catalog
Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.
- Title
- Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.
- Author
- Wansink, Brian.
- Publication
- Urbana : University of Illinois Press, c2005.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | RM214.3 .W36 2005 | Off-site |
Details
- Description
- 206 p. : ill.; 24 cm.
- Summary
- "Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition." "Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing."--BOOK JACKET.
- Series Statement
- The food series
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [197]-204) and index.
- ISBN
- 0252029429 (cloth : alk. paper)
- LCCN
- 2004002526
- Owning Institutions
- Columbia University Libraries