Research Catalog

Title

Bringing your product to market-- in less than a year : fast-track approaches to cashing in on your great idea / Don Debelak.

Author

Debelak, Don.

Publication

Hoboken, N.J. : John Wiley & Sons, [2005], ©2005.

Items in the Library & Off-site

Holdings

Details

Description

xvi, 384 pages; 23 cm

Summary

"A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors."--BOOK JACKET.

Subjects

• New business enterprises > United States > Management > Handbooks, manuals, etc
• New products > Management
• New products > Marketing

Note

• Rev. and expanded ed. of: Entrepreneur magazine's bringing your product to market / Don Debelak. 2nd ed. c2001.

Bibliography (note)

• Includes bibliographical references (p. 362-371) and index.

Contents

Preface : welcome to the world of inventing -- Introduction : fast-track inventing : a game anyone can play -- Ch. 1. Step 1 : evaluate potential ideas : recognize the moneymakers -- Ch. 2. Step 2 : look like a winner : demonstrate business savvy and customer knowledge -- Ch. 3. Step 3 : build a business foundation : line up key helpers and financing -- Ch. 4. Step 4 : prepare for kickoff : decide on patents and prototypes -- Ch. 5. Step 5 : choose the right-fast track strategy : understand what works best for your product -- Ch. 6. Step 6A : prove the concept : demonstrate why your product is "hot" -- Ch. 7. Step 7A : choose your targets : determine which companies will benefit the most -- Ch. 8. Step 8A : preserve your capital : use low-cost tactics for landing a license -- Ch. 9. Step 9A : develop a licensing plan : find the quickest way to market -- Ch. 10. Step 10A : sell your concept : create the highest value for your product -- Ch. 11. Step 6B : prove the concept : establish that the product will make money -- Ch. 12. Step 7B : choose your partners : find distribution and manufacturing partners to accelerate sales -- Ch. 13. Step 8B : preserve your capital : encourage the manufacturer to pick up the up-front costs -- Ch. 14. Step 9B : develop a marketing plan : create the backup for a successful deal -- Ch. 15. Step 10B : sell your deal : motivate companies to move quickly -- Ch. 16. Step 6C : prove the concept : establish that the product will make money -- Ch. 17. Step 7C : choose your sales strategy : determine how to become a significant market force -- Ch. 18. Step 8C : preserve your capital : structure deals to keep control -- Ch. 19. Step 9C : develop a business plan : creating high value for your company -- Ch. 20. Step 10C : sell your product : motivate customers and distribution -- App. The go-no-go decision matrix.

ISBN

0471715530 (pbk.)

LCCN

2005003020

OCLC

• 57641310
• ocm57641310
• SCSB-5198793

Owning Institutions

Columbia University Libraries