Research Catalog
The practice of public relations
- Title
- The practice of public relations / Fraser P. Seitel.
- Author
- Seitel, Fraser P.
- Publication
- Upper Saddle River, N.J. : Pearson Prentice Hall, [2004], ©2004.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HM1221 .S45 2004 | Off-site |
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Details
- Description
- xxxiii, 568 pages : illustrations (some color); 26 cm
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Pt. I. Evolution -- Ch. 1. Defining Public Relations -- Ch. 2. The Growth of Public Relations -- Pt. II. Preparation/Process -- Ch. 3. Communication -- Ch. 4. Management -- Ch. 5. Public Opinion -- Ch. 6. Ethics -- Ch. 7. The Law -- Ch. 8. Research -- Pt. III. The Publics -- Ch. 9. Print Media Relations -- Ch. 10. Electronic Media Relations -- Ch. 11. Employee Relations -- Ch. 12. Multicultural Community Relations -- Ch. 13. Government Relations -- Ch. 14. Consumer Relations -- Ch. 15. Investor Relations -- Ch. 16. International Relations -- Pt. IV. Execution -- Ch. 17. Public Relations Writing -- Ch. 18. Writing for the Eye and Ear -- Ch. 19. Public Relations and the Internet -- Ch. 20. Integrated Marketing Communications -- Ch. 21. Crisis Management -- Pt. V. The Future -- Ch. 22. The Golden Age.
- ISBN
- 0131020250
- LCCN
- 2003054830
- OCLC
- ocm52381588
- SCSB-5199601
- Owning Institutions
- Columbia University Libraries