Research Catalog

Crisis communications : a casebook approach

Title
Crisis communications : a casebook approach / Kathleen Fearn-Banks.
Author
Fearn-Banks, Kathleen.
Publication
Mahwah, N.J. : Lawrence Erlbaum Associates, 2002.

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Book/TextRequest in advance HD59 .F37 2002Off-site

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Details

Description
xiv, 354 pages : illustrations; 24 cm
Subject
  • Public relations > Management > Case studies
  • Crisis management > Case studies
  • Advertising > Case studies
  • Relations publiques > Cas, Études de
  • Gestion de la crise > Cas, Études de
  • Publicité > Cas, Études de
Bibliography (note)
  • Includes bibliographical references and index.
Contents
1. The Nature of Crises -- 2. The Crisis Communications Plan -- 3. Crisis Makers -- 4. Cyber Crises: Rogue Sites and E-mail Rumors -- 5. Managing a Crisis -- 6. Case: Johnson & Johnson and the Tylenol Murders -- 7. Case: Exxon and the Valdez Oil Spill -- 8. Case: Exxon's Other Story - Animal Rescue Centers and Alaskan Tourism -- 9. Case: Snapps Restaurant and the AIDS Rumor -- 10. Case: Cellular Phones and the Cancer Scare -- 11. Case: United Way of America and the Overspending CEO -- 12. Case: United Way of King County and the Overspending CEO -- 13. Case: They Keep Coming - Chinese Immigrants in Canada -- 14. Case: DC Mayor Anthony Williams and Another "N" Word -- 15. Case: Texas A&M University and the Bonfire Tragedy -- 16. Case: U.S. Postal Service and Workplace Violence -- 17. Case: The Metro Transit Accident: Driver Shot, Bus Flies Off the Bridge -- 18. Case: Alpac Corporation and the Original Syringe-in-the-Can Scare -- 19. Case: Pepsi and the National Syringe-in-the-Can Scare -- 20. Case: California State University, Northridge, and the 1994 Los Angeles Earthquake -- 21. Case: Southern California Gas Company and the 1994 Los Angeles Earthquake -- App. A. Generic Crisis Communications Plan for a Large Company -- App. B. Generic Crisis Communications Plan for a Nonprofit Organization: Big Brothers/Big Sisters of America -- App. C. Crisis Communications Plan for a Small Business.
ISBN
  • 0805836039 (cloth : alk. paper)
  • 0805836047 (pbk. : alk. paper)
LCCN
2001280102
OCLC
  • ocm48197347
  • SCSB-5199598
Owning Institutions
Columbia University Libraries