Research Catalog

Positioning : the battle for your mind

Title
Positioning : the battle for your mind / Al Ries, Jack Trout.
Author
Ries, Al.
Publication
New York ; London : McGraw-Hill, [2001], ©2001.

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TextRequest in advance HF5827.2 .R53 2001Off-site

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Details

Additional Authors
Trout, Jack.
Description
viii, 213 pages; 21 cm
Subject
Note
  • "How to be seen and heard in the overcrowded marketplace"--Cover.
  • "With a new preface by Jack Trout"--P. [4] of cover.
  • Includes index.
ISBN
0071373586
OCLC
  • ocm45581014
  • SCSB-5199596
Owning Institutions
Columbia University Libraries