Research Catalog

Researching customer satisfaction & loyalty : how to find out what people really think

Title
Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.
Author
Szwarc, Paul.
Publication
London : Kogan Page, 2005.

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Details

Additional Authors
Market Research Society.
Description
xiv, 258 pages; 24 cm.
Series Statement
Market research in practice series
Uniform Title
Market research in practice series.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 247-251) and index.
ISBN
0749443367 (pbk.)
OCLC
  • ocm58999281
  • SCSB-5204025
Owning Institutions
Columbia University Libraries