Research Catalog
Pricing and revenue optimization
- Title
- Pricing and revenue optimization / Robert L. Phillips.
- Author
- Phillips, Robert L. (Robert Lewis), 1955-
- Publication
- Stanford, Calif. : Stanford Business Books, 2005.
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5416.5 .P457 2005 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
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Details
- Description
- xii, 355 pages : illustrations; 27 cm
- Summary
- "This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager."--BOOK JACKET.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [337]-343) and index.
- Contents
- Ch. 1. Background and introduction -- Ch. 2. Introduction to pricing and revenue optimization -- Ch. 3. Basic price optimization -- Ch. 4. Price differentiation -- Ch. 5. Pricing with constrained supply -- Ch. 6. Revenue management -- Ch. 7. Capacity allocation -- Ch. 8. Network management -- Ch. 9. Overbooking -- Ch. 10. Markdown management -- Ch. 11. Customized pricing -- Ch. 12. Pricing and revenue optimization and customer acceptance -- App. A. Optimization -- App. B. Probability.
- ISBN
- 0804746982 (cloth : alk. paper)
- LCCN
- 2005009126
- OCLC
- ocm58807386
- SCSB-5204374
- Owning Institutions
- Columbia University Libraries