Research Catalog
Airport marketing : strategies to cope with the new millennium environment
- Title
- Airport marketing : strategies to cope with the new millennium environment / David Jarach.
- Author
- Jarach, David.
- Publication
- Aldershot, England ; Burlington, VT : Ashgate, [2005], ©2005.
Items in the Library & Off-site
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HE9797.4.E3 J37 2005 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
Holdings
Details
- Description
- xii, 140 pages : illustrations; 25 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [135]-136) and index.
- Contents
- The airport enterprise : role and scope of action -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the 'commercial airport' concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture.
- ISBN
- 075464085X (alk. paper)
- LCCN
- 2005011793
- OCLC
- ocm60312561
- SCSB-5205776
- Owning Institutions
- Columbia University Libraries