Research Catalog

Title

Making media content : the influence of constituency groups on mass media / John A. Fortunato.

Author

Fortunato, John A.

Publication

Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.

Items in the Library & Off-site

Holdings

Details

Description

xv, 232 pages; 24 cm

Summary

"This volume addresses the development of media content and the various factors and constituencies that influence this content, such as advertisers, corporate interests, owners, and advocacy groups. Author John Fortunato examines the strategic decision-making of mass media organizations as they determine what they present to their audiences through broadcast, publication, or electronic access. He focuses on the internal and external influences on media content, laying out the various processes involved and opening up the topic for further consideration. Interviews with professionals in their respective fields provide a valuable practitioner perspective." "Making Media Content is intended for scholars and students in mass communication, media studies, journalism, broadcasting, and advertising. It will also be of interest to practitioners in media, public relations, and advertising."--BOOK JACKET.

Subject

• Mass media
• Content analysis (Communication)

Bibliography (note)

• Includes bibliographical references (p. 205-221) and indexes.

Contents

I. Media powers -- 1. The mass media responsibility -- 2. Mass media use -- 3. Mass media selecting and framing -- II. The internal mass media organization -- 4. Establishing the mass media organization : routines, branding, and promotion -- 5. Ownership -- 6. Day-to-day decision makers -- III. The external mass media organization : constituency groups -- 7. Mass media organization interaction with content providers -- 8. Advertisers -- 9. Audience.

ISBN

0805847480 (cloth : alk. paper)

LCCN

2004056416

OCLC

• 56672294
• ocm56672294
• SCSB-5210475

Owning Institutions

Columbia University Libraries