Research Catalog

A new way to pay : creating competitive advantage through the EMV smart card standard

Title
A new way to pay : creating competitive advantage through the EMV smart card standard / Aneace Haddad.
Author
Haddad, Aneace.
Publication
Aldershot, Hants, England ; Burlington, VT : Gower, [2005], ©2005.

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StatusFormatAccessCall NumberItem Location
TextRequest in advance HF5415.5 .H24 2005Off-site
TextUse in library Off-site

Holdings

Details

Description
vii, 143 pages : illustrations; 25 cm
Subject
  • Customer services
  • Smart cards
  • Marketing
Note
  • Rev. ed. of: Using smart cards to gain market share. 2000.
Bibliography (note)
  • Includes bibliographical references and index.
Contents
The threats : commoditization and fraud -- Creating competitive advantage through a richer payment experience -- Creating competitive advantage through better branding -- Creating competitive advantage using technology -- Intelligent money : a glimpse of the future -- Key factors for a profitable EMV deployment.
ISBN
0566086883 (alk. paper)
LCCN
2005005499
OCLC
  • OCM57965876
  • SCSB-5210849
Owning Institutions
Columbia University Libraries