Research Catalog

Media promotion and marketing for broadcasting, cable, and the Internet

Title

Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

Publication

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HE8689.7.M37 P76 2006	Off-site
Not available - Please for assistance.	Text	Use in library		Off-site

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Description

xiv, 335 pages : illustrations; 23 cm

Uniform Title

Promotion and marketing for broadcasting, cable, and the web.

Subjects

Genre/Form

Aufsatzsammlung.

Note

Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.

Bibliography (note)

Includes bibliographical references (p. 321-323) and index.

Contents

1. Promoting the Media: Scope and Goals / Susan Tyler Eastman, Douglas A. Ferguson, and Robert A. Klein -- 2. Marketing Radio / Gregory D. Newton -- 3. Local Television Promotion: News, Syndication, and Sales / Douglas A. Ferguson and William J. Adams -- 4. Management, Research, and Budgeting for Promotion / Michael O. Wirth and Ronald J. Rizzuto -- 5. Designing On-Air, Print, and Online Promotion / Susan Tyler Eastman -- 6. Network Television Promotion / Douglas A. Ferguson -- 7. Cable Marketing and Promotion / Robert A. Klein -- 8. New Media Promotion / Stephen Masiclat and Robert A. Klein -- 9. Promotion in Public Television and Radio / Robert K. Avery and Mary L. Dickson -- 10. Global Promotion and Marketing of Television / Robert V. Bellamy, Jr. and James B. Chabin.

ISBN

0240807626 (alk. paper)
9780240807621 (alk. paper)

LCCN

2005027692

OCLC

ocm61703952
61703952
SCSB-5927404

Owning Institutions

Columbia University Libraries