Research Catalog

Ten rules for strategic innovators : from idea to execution

Title
Ten rules for strategic innovators : from idea to execution / Vijay Govindarajan, Chris Trimble.
Author
Govindarajan, Vijay.
Publication
Boston, Mass. : Harvard Business School Press, [2005], ©2005.

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TextRequest in advance HD62.5 .G68 2005Off-site
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Details

Additional Authors
Trimble, Chris.
Description
xxvii, 224 pages : illustrations; 25 cm
Summary
"In Ten Rules for Strategic Innovators, Govindarajan and Trimble reveal where firms go wrong on their journey from idea to execution - and outline exactly what is takes to build a breakthrough business while sustaining excellence in an existing one."--BOOK JACKET.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 199-215) and index.
Contents
Ch. 1. Why strategic innovators need a different approach to execution -- Ch. 2. Why organizations, like elephants, never forget -- Case : Corning microarray technologies -- Ch. 3. Taming the elephant -- Ch. 4. Why tensions rise when NewCo borrows from CoreCo -- Case : New York Times digital -- Ch. 5. Turning tension into a productive force -- Ch. 6. Why learning from experience is an unnatural act -- Ch. 7. How being bold, competitive, or demanding can inhibit learning -- Case : Hasbro interactive -- Ch. 8. How being reasonable, inspiring, or diligent can inhibit learning -- Case : Capston-White -- Ch. 9. Finding gold with theory-focused planning -- Ch. 10. The ten rules explained -- Case : analog devices.
ISBN
1591397588
LCCN
2005014230
OCLC
  • OCM60420904
  • SCSB-5216045
Owning Institutions
Columbia University Libraries