Research Catalog

Creating the new e-business company : innovative strategies for real-world applications

Title: Creating the new e-business company : innovative strategies for real-world applications / Michael P. Gendron.
Author: Gendron, Michael.
Publication: Mason, Ohio : Thomson, [2006], ©2006.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HF5548.32 .G45 2006	Off-site
Not available - Please for assistance.	Text	Use in library		Off-site

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Details

Description

v, 217 pages : illustrations; 24 cm

Summary

"There are myriad benefits to be gained from new technologies, but that's where typical management thinking stops. To have a true E-commerce mindset one must ask: What thing must we do to earn these benefits? How must we rethink our businesses? What, in fact, are we trying to accomplish? Creating the New E-Business Company: Innovative Strategies for Real-World Applications gives managers the tools to find the answers for their organizations. Powerful, practical, and insightful, it illustrates how a conversion to E-Commerce thinking boosts bottom line benefits - in real time."--BOOK JACKET.

Subject

Bibliography (note)

Includes bibliographical references and index.

Contents

1. E-business ... not e-commerce -- 2. Introduction to technology -- 3. Framework for developing e-business strategy -- 4. Assessment - functions -- 5. Assessment - activities and constituents -- 6. Developing a strategy -- 7. Developing the e-business plan -- 8. Mastering the plan implementation -- 9. Assessing available e-commerce resources -- 10. E-business housekeeping -- 11. Where do we go from here?

ISBN

0324224850

LCCN

2005023671

OCLC

OCM61278579
SCSB-5924749

Owning Institutions

Columbia University Libraries