Research Catalog

Title

Aquaculture marketing handbook / Carole R. Engle, Kwamena Quagrainie.

Author

Engle, Carole Ruth, 1952-

Publication

Ames, Iowa : Blackwell Pub. Professional, [2006], ©2006.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Quagrainie, Kwamena.

Description

xii, 271 pages : illustrations; 26 cm

Summary

"Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional."--BOOK JACKET.

Subjects

• Seafood > Marketing
• Aquaculture > Marketing
• Seafood industry > United States
• Aquaculture industry > United States

Bibliography (note)

• Includes bibliographical references (p. 229-243) and indexes.

Contents

1. Seafood and aquaculture markets -- 2. Demand and supply, basic economic premises -- 3. Aquaculture marketing concepts -- 4. Aquaculture growers and their marketing choices -- 5. Seafood and aquaculture product processing -- 6. Participation and leadership in marketing channels -- 7. Marketing by farmer groups -- 8. Wholesaler marketing -- 9. Market trends -- 10. The international market for seafood and aquaculture products -- 11. Policies and regulations governing aquaculture marketing -- 12. Planning marketing strategies (identifying target markets) -- 13. Marketing research methodologies -- Annotated bibliography of aquaculture marketing information sources -- Annotated webliography of sources of data and information for aquaculture marketing.

ISBN

0813816041 (alk. paper)

LCCN

• 2005015283
• 9780813816043

OCLC

• OCM60543261
• SCSB-5933225

Owning Institutions

Columbia University Libraries