Research Catalog
Comparing "facts" with findings : empirical research on television advertising to children
- Title
- Comparing "facts" with findings : empirical research on television advertising to children / Robert W. Chestnut.
- Author
- Chestnut, Robert W.
- Publication
- New York : Graduate School of Business, Columbia University, 1978.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HB31 .C63 no.131A-149A | Off-site |
Holdings
Details
- Description
- 47 leaves; 28 cm.
- Series Statement
- Research paper ; no. 148A
- Uniform Title
- Research paper (Columbia University. Graduate School of Business) ; no. 148A.
- Subject
- Television advertising and children
- Bibliography (note)
- Bibliography: p. 40-47.
- OCLC
- ocm06460629
- SCSB-5015863
- Owning Institutions
- Columbia University Libraries