Experimental research on the effects of TV clutter : dealing with a difficult media environment
- Title
- Experimental research on the effects of TV clutter : dealing with a difficult media environment / by Michael L. Ray and Peter Webb.
- Author
- Ray, Michael L.
- Publication
- Cambridge, Mass. : Marketing Science Institute, 1976.
Details
- Additional Authors
- Webb, Peter.
- Description
- vii, 51 pages; 28 cm.
- Series Statement
- Report ; no. 76-102
- Uniform Title
- Report (Marketing Science Institute) ; no. 76-102.
- Subjects
- Note
- "Preliminary research report"--Cover.
- "Working paper"--Cover.
- OCLC