Research Catalog

Marketing costs in consumer goods industries

Title
Marketing costs in consumer goods industries / Robert D. Buzzell and Paul W. Farris.
Author
Buzzell, Robert D. (Robert Dow), 1933-
Publication
Cambridge, Mass : Marketing Science Institute, 1976.

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TextRequest in advance HF5415 .M31 no.76-110-76-112Off-site

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Details

Additional Authors
  • Farris, Paul.
  • Marketing Science Institute.
Description
32 pages; 28 cm.
Series Statement
Report / Marketing Science Institute ; no. 76-111
Uniform Title
Report (Marketing Science Institute) ; no. 76-111.
Subject
Marketing > United States > Costs
Note
  • "Marketing Science Institute Research Program working paper"--Cover.
  • "August 1976."
OCLC
  • ocm02566358
  • SCSB-5015870
Owning Institutions
Columbia University Libraries