Research Catalog

Identifying competitive product-market boundaries : strategic and analytical issues

Title
Identifying competitive product-market boundaries : strategic and analytical issues / George S. Day and Allan D. Shocker.
Author
Day, George S.
Publication
Cambridge, Mass. : Marketing Science Institute, 1976.

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TextRequest in advance HF5415 .M31 no.76-110-76-112Off-site

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Details

Additional Authors
  • Shocker, Allan D.
  • Marketing Science Institute.
Description
50 pages : illustrations; 28 cm.
Series Statement
Report ; no. 90-116
Uniform Title
Report (Marketing Science Institute) ; no. 90-116.
Subjects
Note
  • "Working paper"--Cover.
Bibliography (note)
  • Includes bibliographical references.
OCLC
  • ocm02566345
  • SCSB-5015872
Owning Institutions
Columbia University Libraries