Research Catalog

Relationships between changes in industrial advertising and promotion expenditures and changes in market share

Title
Relationships between changes in industrial advertising and promotion expenditures and changes in market share / by Paul W. Farris and Robert D. Buzzell.
Author
Farris, Paul.
Publication
Cambridge, Mass. : Marketing Science Institute, 1976.

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Details

Additional Authors
  • Buzzell, Robert D. (Robert Dow), 1933-
  • Marketing Science Institute.
Description
v, 26 pages : illustrations; 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 76-119
Uniform Title
Report (Marketing Science Institute) ; no. 76-119.
Subject
Advertising, Industrial
Note
  • "Working paper"--Cover.
  • "Preliminary research report"--Cover.
Bibliography (note)
  • Includes bibliographical references (p. 25).
OCLC
  • ocm02961691
  • SCSB-5235841
Owning Institutions
Columbia University Libraries