Research Catalog

Appraising research on advertising's economic impacts

Title
Appraising research on advertising's economic impacts / by Mark S. Albion and Paul W. Farris.
Author
Albion, Mark S., 1951-
Publication
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1979.

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TextRequest in advance HF5415 .M31 no.79-110-79-115Off-site

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Details

Additional Authors
Farris, Paul.
Description
xiii, 197 pages : illustrations; 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 79-115
Uniform Title
Report (Marketing Science Institute) ; no. 79-115.
Subject
Advertising > Research
Note
  • "A revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the economic and social effects of advertising."
Bibliography (note)
  • Bibliography: p. 181-196.
LCCN
81145355
OCLC
  • ocm06162879
  • SCSB-5015886
Owning Institutions
Columbia University Libraries