Research Catalog

Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures

Title
Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures / by Robert D. Buzzell and Paul W. Farris.
Author
Buzzell, Robert D. (Robert Dow), 1933-
Publication
Cambridge, Mass. : Marketing Science Institute, 1976.

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TextRequest in advance HF5415 .M31 no.76-116-76-118Off-site

Holdings

Details

Additional Authors
  • Farris, Paul.
  • Marketing Science Institute.
Description
vi, 47 pages; 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 76-118
Uniform Title
Report (Marketing Science Institute) ; no. 76-118.
Subject
Marketing > United States > Costs
Note
  • "Working paper"--Cover.
  • "Preliminary research report"--Cover.
OCLC
  • ocm02887750
  • SCSB-5015894
Owning Institutions
Columbia University Libraries