Research Catalog

A framework for the comparison of marketing models : a Delphi study

Title
A framework for the comparison of marketing models : a Delphi study / by Jean-Claude Larréché and David B. Montgomery.
Author
Larréché, Jean-Claude.
Publication
Cambridge, Mass. : Marketing Science Institute, 1977.

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TextRequest in advance HF5415 .M31 no.77-101-77-102Off-site

Holdings

Details

Additional Authors
  • Montgomery, David B. (David Bruce)
  • Marketing Science Institute.
Description
iv, 35 pages : illustrations; 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 77-102
Uniform Title
Report (Marketing Science Institute) ; no. 77-102.
Subject
  • Marketing > Mathematical models
  • Marketing research > Mathematical models
  • Delphi method
Note
  • "Marketing Science Institute Research Program technical report"--Cover.
  • "February 1977."
Bibliography (note)
  • Bibliography: p. 31-34.
OCLC
  • ocm03055492
  • SCSB-5015896
Owning Institutions
Columbia University Libraries