Research Catalog

Industrial buying behavior

Title
Industrial buying behavior / by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston.
Author
Bonoma, Thomas V.
Publication
Cambridge, Mass. : Marketing Science Institute, 1977.

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TextRequest in advance HF5415 .M31 no.77-117-77-118Off-site

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Details

Additional Authors
  • Zaltman, Gerald
  • Johnston, Wesley J.
Description
vi, 119 pages : illustrations; 28 cm
Subject
  • Industrial procurement > Management
  • Decision making
Bibliography (note)
  • Bibliography: p. 82-117.
OCLC
  • ocm03806870
  • SCSB-5015912
Owning Institutions
Columbia University Libraries