Research Catalog
Advertising effectiveness in a crowded television environment
- Title
- Advertising effectiveness in a crowded television environment / by Michael L. Ray and Peter H. Webb.
- Author
- Ray, Michael L.
- Publication
- Cambridge, Mass. : Marketing Science Institute, 1978.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HF5415 .M31 no.78-111-78-115 | Off-site |
Holdings
Details
- Additional Authors
- Webb, Peter H.
- Description
- iv, 39 pages : illustrations; 28 cm.
- Series Statement
- Report (Marketing Science Institute) ; no. 78-113
- Uniform Title
- Report (Marketing Science Institute) ; no. 78-113.
- Subject
- Note
- "Preliminary research report"--Cover.
- "Working paper"--Cover.
- Bibliography (note)
- Includes bibliographical references (p. 38).
- LCCN
- 81160613
- OCLC
- ocm04761434
- SCSB-5015930
- Owning Institutions
- Columbia University Libraries