Research Catalog

Analytic approaches to product and marketing planning : proceedings of workshop

Title
Analytic approaches to product and marketing planning : proceedings of workshop / cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. Shocker.
Publication
Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI, 1979.

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TextRequest in advance HF5415 .M31 no.79-100-79-104Off-site

Holdings

Details

Additional Authors
  • Shocker, Allan D.
  • American Marketing Association.
  • Marketing Science Institute.
  • University of Pittsburgh. Graduate School of Business.
  • Workshop on Analytic Approaches to Product and Market Planning (1977 : University of Pittsburgh)
Description
viii, 492 pages : illustrations (some color); 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 79-104
Uniform Title
Report (Marketing Science Institute) ; no. 79-104.
Subjects
Note
  • Proceedings of a Workshop on Analytic Approaches to Product and Market Planning, held Nov. 18-19, 1977 at the University of Pittsburgh.
Bibliography (note)
  • Includes bibliographies.
LCCN
81156177
OCLC
  • ocm07875228
  • SCSB-5015956
Owning Institutions
Columbia University Libraries