Research Catalog
Marketing decision making : strategy and payoff
- Title
- Marketing decision making : strategy and payoff / Gordon E. Miracle, editor.
- Author
- Miracle, Gordon E.
- Publication
- Ann Arbor, Mich. : Bureau of Business Research, Graduate School of Business Administration, University of Michigan, 1965.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5006 .M582 no.40 | Off-site |
Holdings
Details
- Additional Authors
- Conference on Marketing Management (University of Michigan)
- Description
- 74 pages.
- Series Statement
- Michigan business papers ; 40
- Uniform Title
- Michigan business papers ; no. 40.
- Subject
- Note
- Seventh annual Conference on Marketing Management, April 3, 1964.
- OCLC
- ocm01615215
- SCSB-5240008
- Owning Institutions
- Columbia University Libraries