Research Catalog
Marketer's toolkit : the 10 strategies you need to succeed.
- Title
- Marketer's toolkit : the 10 strategies you need to succeed.
- Publication
- Boston, Mass. : Harvard Business School Press, [2006], ©2006.
Items in the Library & Off-site
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415 .M29 2006g | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
Holdings
Details
- Additional Authors
- Harvard Business School.
- Description
- xviii, 230 pages : illustrations; 24 cm.
- Series Statement
- Harvard business essentials
- Uniform Title
- Harvard business essentials series.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- 1. Marketing strategy : how it fits with business strategy -- 2. Creating a marketing plan : an overview -- 3. Market research : listen and learn -- 4. Market customization : segmentation, targeting, and positioning -- 5. Competitor analysis : understand your opponents -- 6. Branding : differentiation that customers value -- 7. The right customers : acquisition, retention, and development -- 8. Developing new products and services : the marketer's role -- 9. Pricing it right : strategies, applications, and pitfalls -- 10. Integrated marketing communications : creativity, consistency, and effective resource allocation -- 11. Interactive marketing : new channel, new challenge -- 12. Marketing across borders : it's a big, big world -- 13. The future of marketing : tomorrow's challenges.
- ISBN
- 1591397626 (alk. paper)
- LCCN
- 2005020520
- 9781591397625
- OCLC
- 70881327
- ocm70881327
- SCSB-5925005
- Owning Institutions
- Columbia University Libraries