Research Catalog

Title

Food marketing to children and youth : threat or opportunity? / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Gootman, Vivica I. Kraak, editors.

Author

Institute of Medicine (U.S.). Committee on Food Marketing and the Diets of Children and Youth.

Publication

Washington, D.C. : National Academies Press, [2006], ©2006.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• McGinnis, J. Michael.
• Gootman, Jennifer Appleton.
• Kraak, Vivica I.

Description

xx, 516 pages : illustrations; 24 cm

Summary

"What impact has food and beverage marketing had on the dietary patterns and health status of American children and youth? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth: Threat or Opportunity? This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy."--BOOK JACKET.

Subjects

• Youth > Nutrition
• Target marketing
• Feeding Behavior
• Children > Nutrition
• Food
• Child consumers
• Advertising as Topic
• Public Policy
• Nutrition policy
• Child
• Food industry and trade
• Diet
• Adolescent
• Health promotion

Note

• "Institute of Medicine of the National Academies."

Bibliography (note)

• Includes bibliographical references and index.

Additional Formats (note)

• Also available online.

Contents

1. Setting the stage -- 2. Health, diet, and eating patterns of children and youth -- 3. Factors shaping food and beverage consumption of children and youth -- 4. Food and beverage marketing to children and youth -- 5. Influence of marketing on the diets and diet-related health of children and youth -- 6. Public policy issues in food and beverage marketing to children and youth -- 7. Findings, recommendations, next steps.

ISBN

• 0309097134 (hardback)
• 0309100895

LCCN

• 2005037404
• 9780309097130

OCLC

• ocm62560641
• SCSB-5245685

Owning Institutions

Columbia University Libraries