Research Catalog

Title

This business of television / Howard J. Blumenthal and Oliver R. Goodenough.

Author

Blumenthal, Howard J.

Publication

New York : Billboard, 2006.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Goodenough, Oliver R.

Description

xxiv, 568 pages; 24 cm

Subject

• Television broadcasting > United States
• Television > Law and legislation > United States

Note

• Previous ed.: 1998.
• Includes index.

Contents

Introduction : defining television -- Ch. 1. Broadcast television -- Ch. 2. Cable television -- Ch. 3. Satellite television -- Ch. 4. Home video and new forms of distribution -- Ch. 5. FCC basics -- Ch. 6. The FCC and broadcast regulation -- Ch. 7. Cable regulation -- Ch. 8. Regulation of satellite broadcasting and new technologies -- Ch. 9. Audience measurement and ratings -- Ch. 10. Network television advertising -- Ch. 11. Local television advertising -- Ch. 12. New approaches to television advertising -- Ch. 13. Advertising agencies -- Ch. 14. Regulation of advertising -- Ch. 15. Programming to market segments -- Ch. 16. The economics of programming and production -- Ch. 17. Program sales -- Ch. 18. The rise of big media -- Ch. 19. The largest media companies -- Ch. 20. The next level down -- Ch. 21. Branding in the television industry -- Ch. 22. Regulation of global media companies -- Ch. 23. Public television -- Ch. 24. Home shopping -- Ch. 25. Religious television -- Ch. 26. Home video -- Ch. 27. New technologies -- Ch. 28. Prime-time entertainment -- Ch. 29. News programming -- Ch. 30. Sports programming -- Ch. 31. Talk shows, variety, music, and more -- Ch. 32. Children's programming : animation -- Ch. 33. Free speech and the First Amendment -- Ch. 34. Intellectual property : copyright -- Ch. 35. Protection of personal rights -- Ch. 36. Protection of society -- Ch. 37. A rapidly changing production environment -- Ch. 38. Development and production planning -- Ch. 39. Production financing and deal-making -- Ch. 40. Production companies -- Ch. 41. Producers, directors, and writers -- Ch. 42. Performers -- Ch. 43. Representation and management -- Ch. 44. Location and studio production -- Ch. 45. Post-production, completion, and delivery -- Ch. 46. Design -- Ch. 47. Music -- Ch. 48. Contracts -- Ch. 49. Work relationships, unions, legal entities, and tax issues -- Ch. 50. Overview of international television -- Ch. 51. Canada -- Ch. 52. Europe -- Ch. 53. Australia and Asia -- Ch. 54. Latin America.

ISBN

0823077632 (hbk.)

LCCN

9780823077632 (hbk.)

OCLC

• ocm62714669
• SCSB-13567009

Owning Institutions

Columbia University Libraries