Research Catalog
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
- Title
- The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman.
- Author
- Silverman, George, 1942-
- Publication
- New York : AMACOM, 2001.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5827.95 .S56 2001 | Off-site |
Holdings
Details
- Description
- xii, 258 pages; 23 cm
- Subjects
- Note
- Includes index.
- Contents
- Prologue: The Calf-Path -- Ch. 1. Dominating Your Market by Shortening the Customer Decision Cycle -- Ch. 2. The Power of Word of Mouth -- Ch. 3. The Nine Levels of Word of Mouth -- Ch. 4. Harnessing Word of Mouth -- Ch. 5. Using Word of Mouth to Speed the Decision Process -- Ch. 6. Delivering the Message -- Ch. 7. Viral Marketing -- Ch. 8. Researching Word of Mouth -- Ch. 9. Constructing a Word-of-Mouth Campaign -- Ch. 10. Word of Mouth, the "Tried and True" Way -- Ch. 11. Campaign Methods That Work Best -- Ch. 12. Practical Tips and Suggestions -- Ch. 13. The Secrets of Word-of-Mouth Marketing -- Ch. 14. An Allegory: The Emperor's New Marketing -- Ch. 15. The Future -- App. A. What Drives People to Web Sites -- App. B. The New Gatekeepers -- App. C. How to Conduct Employee Research -- App. D. Tom Peters on Word of Mouth -- App. E. Word of Mouth in Practice: Promoting Paddi Lund's Book.
- ISBN
- 0814470726 (pbk.)
- LCCN
- 00067635
- OCLC
- ocm45487490
- SCSB-5260280
- Owning Institutions
- Columbia University Libraries