Research Catalog

Marketing management

Title
Marketing management / C. Whan Park, Gerald Zaltman.
Author
Park, C. Whan.
Publication
Chicago : Dryden Press, [1987], ©1987.

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TextRequest in advance HF5415.13 .P335 1987Off-site

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Details

Additional Authors
Zaltman, Gerald.
Description
xvi, 656 pages, 8 unnumbered pages of plates : illustrations (some color); 24 cm
Subject
Marketing > Management
Note
  • Includes bibliographical references and indexes.
ISBN
0030055989
LCCN
86013551
OCLC
  • 13822732
  • ocm13822732
Owning Institutions
Columbia University Libraries