Research Catalog

Niche envy : marketing discrimination in the digital age

Title: Niche envy : marketing discrimination in the digital age / Joseph Turow.
Author: Turow, Joseph.
Publication: Cambridge, Mass. : MIT Press, [2006], ©2006.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HF5415.32 .T95 2006	Off-site

Holdings

Details

Description

viii, 225 pages; 24 cm

Subjects

Bibliography (note)

Includes bibliographical references (p. [193]-215) and index.

Contents

1. A major transformation -- 2. Confronting new worries -- 3. Drawing on the past -- 4. The Internet as test bed -- 5. Rethinking television -- 6. The customized store -- 7. Issues of trust -- 8. Envy, suspicion, and the public sphere.

ISBN

0262201658 (alk. paper)

LCCN

2005058409
9780262201650

OCLC

OCM62738704
SCSB-5926361

Owning Institutions

Columbia University Libraries