Research Catalog
Treasure hunt : inside the mind of the new global consumer
- Title
- Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman.
- Author
- Silverstein, Michael.
- Publication
- New York : Portfolio, 2006.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.32 .S557 2006 | Off-site |
Holdings
Details
- Additional Authors
- Butman, John.
- Description
- xviii, 267 pages : illustrations, map; 24 cm
- Subjects
- Note
- Includes index.
- Contents
- 1. The bifurcating market -- 2. The new middle-class consumer -- 3. Cheap is good -- 4. Spanning the poles -- 5. All treasure, all the time -- 6. When the calculus shifts -- 7. In a pickle -- 8. Nickels and dimes -- 9. Left in the dust? -- 10. Taking action.
- ISBN
- 1591841232
- LCCN
- 2006043548
- 9781591841234
- OCLC
- ocm67945675
- SCSB-5924817
- Owning Institutions
- Columbia University Libraries