Research Catalog

Launching a successful eBay store

Title
Launching a successful eBay store / Ron C. Mansfield.
Author
Mansfield, Ron.
Publication
Indianapolis, Ind. : Que/Sams ; London : Pearson Education [distributor], 2007.

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Details

Description
xii, 361 pages : illustrations; 24 cm
Subject
  • eBay (Firm)
  • Internet auctions
  • Internet marketing
Note
  • Includes index.
Contents
1. Why you need an eBay store -- 2. Examples of stores, plain and fancy -- 3. Types of store selling formats -- 4. Sources of items to sell -- 5. Designing and building a brand -- 6. Setting up your store -- 7. Defining store categories -- 8. Custom store pages -- 9. Automating with selling manager pro (SMP) -- 10. Creating listings and templates -- 11. Managing your inventory and auctions -- 12. Store bookkeeping and QuickBooks -- 13. Shipping -- 14. Cross-promoting your store on eBay -- 15. More promotional help from eBay -- 16. Promoting your store outside of eBay -- 17. Store referral credits (eBay free discounts) -- 18. Getting noticed by search engines -- 19. eBay express and other comparison shopping sites -- 20. Really simple syndication (RSS) -- 21. Selling manager pro summaries -- 22. Using store sales reports plus -- 23. Using eBay store traffic reports.
ISBN
078973575X (pbk.)
OCLC
  • ocm68262417
  • SCSB-5932796
Owning Institutions
Columbia University Libraries