Research Catalog

Television advertising and televangelism : discourse analysis of persuasive language

Title
Television advertising and televangelism : discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess.
Author
Schmidt, Rosemarie.
Publication
Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986.

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TextRequest in advance P301.5.P47 S35 1986Off-site

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Details

Additional Authors
Kess, Joseph F.
Description
vi, 88 pages; 22 cm.
Series Statement
Pragmatics & beyond, 0166-6258 ; VII:5
Uniform Title
Pragmatics & beyond ; VII:5.
Subject
  • Persuasion (Rhetoric)
  • Television advertising > Language
  • Television in religion
  • Evangelistic work > Language
Bibliography (note)
  • Bibliography: p. 83-88.
ISBN
1556190069 (U.S. : alk. paper) :
LCCN
87015812
OCLC
  • 16004761
  • ocm16004761
Owning Institutions
Columbia University Libraries