Research Catalog
The business of changing the world : twenty great leaders on strategic corporate philanthropy
- Title
- The business of changing the world : twenty great leaders on strategic corporate philanthropy / Marc Benioff and Carlye Adler.
- Author
- Benioff, Marc, 1969-
- Publication
- New York : McGraw-Hill, [2007], ©2007.
- Supplementary Content
- Publisher description
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HG4028.C6 B455 2007 | Off-site |
Holdings
Details
- Additional Authors
- Adler, Carlye.
- Description
- xxix, 297 pages; 24 cm
- Summary
- "In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits." "This collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities, CEOs must posses in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn."--BOOK JACKET.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 285-287) and index.
- Contents
- Ch. 1. A family tradition : Hasbro -- Why give? / Alan G. Hassenfeld -- Ch. 2. Delivering on its legacy : UPS -- Remembering Jim Casey / Mike Eskew -- Ch. 3. How to make boots and save the world : Timberland -- A sharing of strength / Jeffrey Swartz -- Ch. 4. A direct approach : Dell -- The return of leading responsibly / Michael S. Dell and Devin B. Rollins -- Ch. 5. Managing the most important assets : citizens financial group -- Living by our credo / Larry Fish -- Ch. 6. Giving back in the good times and the bad : Levi Strauss & Co -- Profits through principles / Phil Marineau -- Ch. 7. A transferring of skills : Michael Milken -- An investment in human capital / Michael Milken -- Ch. 8. Ingredients for success : Safeway -- Making a difference - an ingredient of life / Steve Burd -- Ch. 9. Healthy choices : Glaxosmithkline -- Going beyond commercial transactions / Jean-Pierre Garnier -- Ch. 10. Predicting - and changing - the future : Intel -- Teach to the future / Craig Barrett -- Ch. 11. Serving people first : Starbucks -- Guided by principles / Jim Donald -- Ch. 12. Connecting the company to the community : Cisco Systems -- Building networks in the community / John Morgridge -- Ch. 13. Building hospitality in our communities : Carlson Companies -- Founding Fathers / Marilyn Carlson Nelson -- Ch. 14. Leading corporate social responsibility in Japan : NEC -- Empowered by the community / Akinobu Kanasugi -- Ch. 15. Creating forums for change : world economic forum -- Sustainable capitalism / Klaus Schwab -- Ch. 16. The everyday philanthropist : working assets -- Consumerism with a conscience / Laura Scher -- Ch. 17. Evolutionizing how we give back : revolution -- A hybrid approach to business and philanthropy / Steve Case -- Ch. 18. Witness to the world : Peter Gabriel -- Global voices / Peter Gabriel.
- ISBN
- 0071481516 (hardcover : alk. paper)
- LCCN
- 2006015477
- OCLC
- ocm69104255
- SCSB-5926949
- Owning Institutions
- Columbia University Libraries