Research Catalog

Title

The future of excellence in public relations and communication management : challenges for the next generation / edited by Elizabeth L. Toth.

Publication

Mahwah, N.J. : Lawrence Erlbaum, 2007.

Supplementary Content

Publisher description

Items in the Library & Off-site

Details

Additional Authors

• Grunig, James E.
• Grunig, Larissa A.
• Toth, Elizabeth L.

Description

xxvi, 629 pages : illustrations; 24 cm.

Series Statement

LEA's communication series

Uniform Title

• Excellence in public relations and communication management.
• LEA's communication series.

Subjects

• Public relations
• Communication in management

Note

• Published on the occasion of the retirement of James E. Grunig and Larissa A. Grunig from university education and to present the advances made because of their IABC Excellence Study.

Bibliography (note)

• Includes bibliographical references and indexes.

Contents

Brief biographies of James E. Grunig and Larissa A. Grunig -- 1. How public relations knowledge has entered public relations practice / Linda Hon -- 2. Collaborative advocacy and the creation of trust : toward an understanding of stakeholder claims and risks / Christopher H. Spicer -- 3. Management through advocacy : reflection rather than domination / Robert L. Heath -- 4. Two-way communication based on quantitative research and measurement / Don W. Stacks and Marcia L. Watson -- 5. Public relations, conflict resolution, and mediation / Kenneth D. Plowman -- 6. Interpersonal communication as an element of symmetrical public relations : a case study / Yunna Rhee -- 7. Coping with an uncertain world : the relationship between excellence and complexity theories / Priscilla Murphy -- 8. Contribution of public relations to organizational strategy formulation / Benita Steyn -- 9. Toward a model of scenario building from a public relations perspective / MinJung Sung -- 10. An alternative postmodern approach to corporate communication strategy / Ursula Stroh -- 11. Public relations and organizational power / Bruce K. Berger -- 12. A revisit of symmetrical communication from an international perspective : status, effect, and future research directions / Yi-Hui Huang -- 13. Relationship measures applied to practice / Jennifer Scott -- 14. The extent of ethics / Shannon A. Bowen -- 15. Integrated communication : implications for public relations beyond excellence / Kirk Hallahan -- 16. The situational theory of publics : practical applications, methodological challenges, and theoretical horizons / Linda Aldoory and Bey-Ling Sha -- 17. Activism / Derina R. Holtzhausen -- 18. Redefining "requisite variety" : the challenge of multiple diversities for the future of public relations excellence / Bey-Ling Sha and Rochelle Larkin Ford -- 19. Reconceiving gender for an "excellent" future in public relations scholarship / Linda Aldoory -- 20. For reputation's sake : managing crisis communication / Linda M. Hagan -- 21. Toward the theory of relationship management in public relations : how to cultivate quality relationships? / Chun-Ju Flora Hung -- 22. Effective government affairs in China : antecedents, strategies, and outcomes of government affairs / Yi-Ru Regina Chen -- 23. The relationship between culture and public relations / Krishnamurthy Sriramesh -- 24. The application of situational theory in Croatia / Ana Tkalac -- 25. A retrospective on World Class : the excellence theory goes international / Robert I. Wakefield -- 26. Public relations knowledge and professionalism : challenges to educators and practitioners / Donald K. Wright and Judy VanSlyke Turk -- 27. An education model to prepare for excellence in public relations : a case study of the Syracuse University limited residency/distance learning master's program in communications management / Maria P. Russell.

ISBN

• 0805855955 (alk. paper)
• 0805855963 (alk. paper)
• 9780805855951

LCCN

2005057746

OCLC

• ocm62493613
• SCSB-5932897

Owning Institutions

Columbia University Libraries